Prof. Amanda Kirby

Amanda is the founder and CEO of Do-IT Solutions, an internationally recognized tech-for- good company that provides neurodiversity screening and web-based support tools for children and adults in education and employment.

Amanda Is a medical doctor and an emeritus professor at the University of South Wales and an honorary professor at Cardiff University. She has clinical and research experience and founded and ran a transdisciplinary clinical and research team for 20 years relating to neurodiversity. She is a qualified GP and has a Ph.D. relating to emerging adulthood and neurodiversity. She has initiated and runs a wide variety of training programs including a Masters’ program.

Amanda has lived experience of neurodiversity firsthand, as she sees herself as neurodivergent as well as being a parent of neurodivergent children, and grandchildren. Amanda’s passion to make changes in society and increase the chances of showcasing talents for neurodivergent children and adults, especially in work settings remains as strong as it was 30 years ago.

Amanda has sat on government advisory boards as well as advising UK and international charities in the field of neurodiversity. This includes being a patron of the Dyspraxia Association in New Zealand, and Chair of Movement Matters UK. She is the current chair of the ADHD Foundation and works closely with many other charities working in this area. She sits on the Professional Advisory Group for DWP relating to Disability Confident.

She has written 10 books and more than 100 research papers in the field and one of her recent books published in 2021:'Neurodiversity at Work, Drive Innovation, Performance and Productivity with a Neurodiverse Workforce' won the Business Book Awards 2022 for EDI. Her latest book in 2023 is Neurodiversity and Education. She has a further book being published in 2024 supporting parents of neurodivergent children.

Amanda has been voted one of the top UK HR Thinkers in 2022 and one of the lifetime achievement awards at the National Diversity Awards as well as being voted in the top 50 Diversity power list. In 2023, she has been named one of: Think Women’s 40 outstanding global women’; and Top ‘33 UK Business Influencers’. Amanda has co-authored the first Neurodiversity Index Report with City and Guilds Foundation published in March 2023. She is one of the LinkedIn Top Voices and has a weekly Neurodiversity 101 newsletter with more than 95,000+ followers.